MSCHF is a next-generation street art collective. Often described as either “Supreme for the internet” or a “post-modernist pop art brand” with comparisons to Warhol and Banksy. MSCHF creates products and experiences that straddle the line between hypebeast, art, luxury fashion, and social commentary. Each MSCHF drop builds on their 'cult-like' following across multiple generations and always achieves mass press attention and virality. Over time, there have been over 3,500 press articles published about MSCHF, and the company has trended six times across Twitter and Youtube. After creating the THE ONE HUNDRED THOUSAND DOLLAR PUZZLE, MSCHF decided to set their sights even higher, and released THE ONE MILLION DOLLAR PUZZLE!